Landing pages are a familiar site in digital marketing. Used strategically, landing pages can boost customer engagement, increase conversions, and persuade customers to take action, whatever action you decide. Landing pages are different from the normal pages for a website, and they are different from blog posts, as well.
What are landing pages?
Landing pages refer to website pages focused on a topic or for a specific purpose. They are different from the home or subpages of a website because they are not connected to the main website structure. And unlike blog posts, they are not meant to be informational. Landing pages are standalone website pages to persuade users and visitors to take action of some kind.
Here are a few examples of landing pages:
- A vitamin company is promoting a new energy supplement with facebooks ads that link to a special offer product landing page
- A link in an email opens to a web page offering a special or exclusive opportunity to sign up for a course
- A social media post with a link to a web page advertising an ebook and a fast way to purchase
who would use them?
Landing pages are most recognizable in situations such as promoting an ebook or selling a course, but they are used by many different types of businesses. For businesses that want to promote a specific product, subscription, or other revenue-generating items, landing pages are an effective way to promote, engage, and convert leads into sales.
Many businesses, from freelancers and entrepreneurs to corporations, can successfully incorporate landing pages into their marketing strategies. Product companies can set up a landing page for a specific promotion or discount code that would be separated from their normal eCommerce store. Authors can use landing pages for preorders or orders of a book. If your business is promoting something specific, a way to do so could be through landing pages.
Who makes landing pages?
If you are not developing/building your business website, then a website developer would be the one who would build the landing page. They are part of your website even though they are not tied to your outline or main structure. Building an effective landing page will require the technical skills of a website developer and the persuasive skill of a copywriter.
Both of these skills are necessary for a functional and successful landing page and the whole website. Triple Mountain Marketing does offer Content/Copy services and Website Development services. Learn more about our services by clicking below.
Why use landing pages?
Persuading customers of the value and benefits of your products and services are done through many forms, including blog posts, email marketing, social media, and more. Landing pages provide a format for a specific promotion, such as an offer code to subscribers to your email list.
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Need to announce a new product?
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Are you offering a deal because of a special occasion?
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Are you releasing an ebook or course?
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Do you need to renew awareness of an older product?
They partner well with a paid online advertising strategy. A potential customer will click on the ad that they see from Google or Facebook and be taken to a web page where they can purchase that product or service.
Landing pages are a potentially effective way to boost sales and revenue by driving customers to a specific product or service. Done well, the benefits of using landing pages will be unmistakable. Contact us to schedule a consultation or evaluation of your website for optimization and effective content.