content services
All business owners can be divided into one of two categories: those who are able to write when needed, and those that can’t (or shouldn’t) write for their business or website. Being able to effectively communicate to your clients or customers online is a specific skill that is not inherent to everyone, and that is okay.
Writing for websites or emails is different than high school essays that had a predictable format and point of view. But it is very important because it conveys your business, service, and message to your customers and community. it is very possible to learn how to write effectively for your business if you have the time and willingness to do so. It is also perfectly acceptable to hire someone to write for your business. Unlike in school, having someone write for you professionally isn’t cheating. It can be a time-saving strategy when you have a professional website content writer or email writer work with you.
Have words on a page
When it comes to your online presence, aka your website, there need to be words for your customers (and google) to read. Having a photo gallery of your work or a video interview may be appropriate, depending on the service that you provide, however, you need to have content on your website as well. Having words on your web page is vital to be seen on the internet, engaging your customers, and providing enough information to potential clients and customers for them to be able to make the informed decision to work with you.
Refresh words on your website occasionally
As your business matures and adapts, it is always a good idea to ensure that your website and website content accurately reflect you and your services. Sometimes, that means editing or redoing the content on your website. Working with a professional website content writer can be beneficial for both quality and efficiently spending time (i.e. you on your business and service and letting a writer handle the writing).
Depending on your business and your marketing strategies, annually reviewing everything on your website for accuracy and alignment with your business model is a good way to catch any updates that need to happen. Other businesses that may have fluctuating services available should review more frequently and contract with a professional website content writer for any significant revision.
Put more words in front of customers
Continually putting your business in front of your clients and customers is a really good way to keep them from forgetting about you. This can look like regular social media posts, blog posts, articles, and newsletters. By giving your target audience more information in a format and size that they can absorb, you are strengthening your marketing plan.
Blog posts, newsletters, and email marketing are a few well-tested strategies that work. They also take work and time. Contracting with a professional writer can save you the time of coming up with headlines, grammar, editing, and having to sit down and write something.
Contact us today to discuss if contracting with us for your regular marketing communications to your clients and customers is a strategy that you can use for your business.
SEO Focused Content and Copy
Taking the work that your professional writer has done for your website and business and aligning that with your SEO strategy takes your marketing and search visibility from good to better. Creating website content and marketing copy and focusing it on SEO is a courtesy to your clients and customers because it considers what they are looking for and how. SEO doesn’t have to be complicated, but it should be included in every business’s digital marketing strategy.
Contact us today to discuss our SEO and content services.