Writing blog posts is one of small businesses’ most frequently heard marketing tips. Blog posts increase SEO abilities and reach. Blog posts engage leads and customers. Blog posts create brand awareness. There are so many reasons why blog posts are recommended for digital marketing (the irony of a blog post talking about blog posts is not lost here). However, writing blog posts can become a chore that no one has time to do and gets pushed to the bottom of the to-do list. The best alternative would be to hire a Copywriter that writes blog posts for you.
Below are some of the pros and cons of hiring a writer versus just writing your blog. These are generalizations, and your business may have even more reason to hire a writer than what it just listed here.
Pro: you don’t have to write any blog posts yourself
This is an obvious advantage of hiring a writer, it means that the whole project is someone else’s job. Depending on how comfortable you would have been with writing blog posts, this reason alone may be all you need to decide to hire out this project. For many people, writing anything longer than an email may cause pained flashbacks to school papers or cause mental discomfort and procrastination.
Also, the frequency that you need to publish blog posts may be another reason to hire someone for this project. Weekly blog posts or even more frequently require time to draft, edit, and publish. That is a significant time commitment for a staff member if that isn’t part of their core job. Hiring a writer solves that.
Pro: writers will do the research
Related to the time commitment that each blog post requires, researching facts and information about the blog post topic is part of that. Whether your business is in a very technical industry such as healthcare or manufacturing, there will be a certain amount of research that will need to be done for each blog post.
Writing blog posts will end up talking about several different topics within your industry or knowledge area. Your would-be designated staff member writing these blog posts may know a particular area, but even they would have to research anything outside of that when writing on a different topic. Since research will be involved, freelance writers are already prepared and trained to do that. Seems like another advantage of having a writer.
Pro: writers don’t take up space in your office
This may be more of a pro for the writers instead of the businesses that work with them, but many writers work from wherever they want. As a business owner or manager, hiring a writer doesn’t have to include planning office space where they will work. Working from home became a focus to survive the COVID-19 pandemic that shocked the world, but freelance writers had that system already figured out long before.
Con: budgeting for a writer
Professional writers will charge either by the hour or by the project. When talking to a writer, they will let you know how their fee structure is set up and what to expect. If marketing is a strategic emphasis for your business, then investing in a professional writer will be worth it.
Con: the results may not be what you expected
When hiring a freelance writer to write blog posts or other content for your company, the results can be hard to predict or measure. There are a few standard KPIs that can help provide information on how effective your marketing strategy is but predicting an expected outcome can be tricky. Ideally, content and copy crafted for your customers will attract more leads to your business and turn them into clients or customers, regularly and quickly. The best case scenario, except for staffing, would be that the demand for your product or service increases beyond anyone’s expectation.
However, other results are measurable and driven by content. These would include increased digital visibility, increased subscribers to your blog or newsletter, decreased bounce rate, more testimonials, etc. When you are talking with your professional blog post writer, plan out what the desired results are and what will be used to measure success, but be prepared to be surprised.
Contact us today to talk about getting your blog posts taken care of and off your to-do list.