A photographer’s biggest tool is their portfolio, an example of their work and niche. Social media is one way to add to a gallery and a great way to encourage referrals. However, a website is the easiest way to display a portfolio artistically and in a way that makes it …
Does your business need a website, or will a Facebook page be enough? As a business owner, one of the things you consider should be your business’s digital presence. This includes websites, blogs, social media pages, YouTube channels, etc. If you want to save money, you might be tempted to …
There are multiple situations where you may want to consider pulling in a website developer, not just to build a website. Web developers are familiar with the inner workings of websites, obviously. This means website functionality, email integration, social media automatic posting, page navigation, and more. Even after your website …
Using a Web Developer for More Than a New Website Read More »
User experience has been receiving more attention in the past couple of years in the digital marketing world. More and more companies are putting resources towards their website and stores to make them appeal to website visitors. This is more than just graphic design and persuasive copy, user experience looks …
Accounting and financial professionals have not prioritized website optimization in their standard marketing strategy. In the Tri-Cities, a basic search for “accountants” pulled several pages of Google Business results, but of those results, less than 8 businesses had a decent website. Fewer than 5 businesses had an above-average website design …
Landing pages are a familiar site in digital marketing. Used strategically, landing pages can boost customer engagement, increase conversions, and persuade customers to take action, whatever action you decide. Landing pages are different from the normal pages for a website, and they are different from blog posts, as well. What …
Hosting and domains are some of the first terminologies that you will see when looking at building a website. They are often listed together and connected in packages through companies such as Squarespace, Wix, Bluehost, and others. They are not interchangeable but they are connected. What is a domain? A …
What is the Difference Between Website Hosting and a Domain? Read More »
Plugins are a familiar sight to WordPress developers and users. Plugins supply key and/or useful features to websites, including enhancing the overall design and functionality. For WordPress users, the alternative to using plugins would be coding the desired features which is a time-consuming task and may not be feasible for …
How to Give Yourself Permission to Pay for Plugins Read More »